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GoMAD is our annual event dedicated to raising funds to support the disadvantaged — children, families, and seniors who need a helping hand to move forward in life.
This year, 2025, marks our fourth edition, and we’re deeply grateful for the incredible support we’ve received from so many of you over the years. We hope this year’s challenge will be even more fun, meaningful, and rewarding for everyone involved.
Our goal is to raise $250,000, and we know this is possible with the support of passionate, like-minded individuals who are ready to Go Make A Difference (GoMAD) together with us!
Introduction of the GoMAD Mascots
Meet Hope and Joy — our sibling mascots for GoMAD25!
They embody the spirit of family, community, love, and care.
As we step out to Make A Difference, Hope and Joy will be by our side, reminding us why we walk, run, and ride: to bring hope and joy to disadvantaged children, families, and seniors in our community.
And yes — know that they’ll be cheering you on every step of the way!
Event Details
Registration & Fundraising Period
23:59 GMT+8
Challenge Period
23:59 GMT+8
Location
How It Works
Participants can sign up as individuals or in teams.
There is NO PARTICIPATION FEE, but to qualify for the event leaderboard, participants must raise a minimum of $60 (individually or as a team for team participation).
Donations $50 & above would be eligible for 250% tax deduction.
Entitlements
Activity Type (STRAVA)
Cycle
Run/Walk
Fundraising Prizes
Each participant whether as an individual or part of a team is eligible for only one fundraising prize.
Terms & Conditions:
ii. Prize Collection: Prizes must be collected in person by the registered team leader or individual participant.
Collection by another person is allowed only with prior written authorisation from the winning individual or team leader.
iii. Prize Limitation: Each team or individual participant is eligible for only one fundraising prize.
iv. Prize Announcement: Details of the prizes will be announced at a later date.
v. Rights Reserved: The organiser reserves the right to replace any prize with another of equivalent value without prior notice.
GoMAD is our annual event dedicated to raising funds to support the disadvantaged — children, families, and seniors who need a helping hand to move forward in life.
This year, 2025, marks our fourth edition, and we’re deeply grateful for the incredible support we’ve received from so many of you over the years. We hope this year’s challenge will be even more fun, meaningful, and rewarding for everyone involved.
Our goal is to raise $250,000, and we know this is possible with the support of passionate, like-minded individuals who are ready to Go Make A Difference (GoMAD) together with us!
Introduction of the GoMAD Mascots
Meet Hope and Joy — our sibling mascots for GoMAD25!
They embody the spirit of family, community, love, and care.
As we step out to Make A Difference, Hope and Joy will be by our side, reminding us why we walk, run, and ride: to bring hope and joy to disadvantaged children, families, and seniors in our community.
And yes — know that they’ll be cheering you on every step of the way!
Event Details
Registration &
Fundraising Period
23:59 GMT+8
Challenge Period
23:59 GMT+8
Location
You just need the Strava app to capture distances clocked linked to your profile.
How It Works
Participants can sign up as individuals or in teams.
There is NO PARTICIPATION FEE, but to qualify for the event leaderboard, participants must raise a minimum of $60 (individually or as a team for team participation).
Donations $50 & above would be eligible for 250% tax deduction.
Entitlements
Activity Type (STRAVA)
Cycle
Run/Walk
Fundraising Prizes
Raise SGD 2,500–5,999 to receive a prize worth SGD 250.
Raise SGD 6,000 or more to receive a prize package worth SGD 600.
Each participant whether as an individual or part of a team is eligible for only one fundraising prize.
Terms & Conditions:
i. Eligibility: Only participants residing in Singapore are eligible to receive prizes.
ii. Prize Collection: Prizes must be collected in person by the registered team leader or individual participant.
Collection by another person is allowed only with prior written authorisation from the winning individual or team leader.
iii. Prize Limitation: Each team or individual participant is eligible for only one fundraising prize.
iv. Prize Announcement: Details of the prizes will be announced at a later date.
v. Rights Reserved: The organiser reserves the right to replace any prize with another of equivalent value without prior notice.
GoMAD is our annual event dedicated to raising funds to support the disadvantaged — children, families, and seniors who need a helping hand to move forward in life.
This year, 2025, marks our fourth edition, and we’re deeply grateful for the incredible support we’ve received from so many of you over the years. We hope this year’s challenge will be even more fun, meaningful, and rewarding for everyone involved.
Our goal is to raise $250,000, and we know this is possible with the support of passionate, like-minded individuals who are ready to Go Make A Difference (GoMAD) together with us!
Introduction of the GoMAD Mascots
Meet Hope and Joy — our sibling mascots for GoMAD25!
They embody the spirit of family, community, love, and care.
As we step out to Make A Difference, Hope and Joy will be by our side, reminding us why we walk, run, and ride: to bring hope and joy to disadvantaged children, families, and seniors in our community.
And yes — know that they’ll be cheering you on every step of the way!
Event Details
Registration & Fundraising Period
Challenge Period
Entitlements
Location
You just need the Strava app to capture distances clocked linked to your profile.
How It Works
There is NO PARTICIPATION FEE, but to qualify for the event leaderboard, participants must raise a minimum of $60 (individually or as a team for team participation).
Donations $50 & above would be eligible for 250% tax deduction.
Activity Type (STRAVA)
Cycle
Run/Walk
Fundraising Prizes
We truly appreciate your fundraising efforts and have prepared some prizes to thank you for going the extra mile for our beneficiaries!
Raise SGD 2,500–5,999 to receive a prize worth SGD 250.
Raise SGD 6,000 or more to receive a prize package worth SGD 600.
Each participant whether as an individual or part of a team is eligible for only one fundraising prize.
Terms & Conditions:
i. Eligibility: Only participants residing in Singapore are eligible to receive prizes.
ii. Prize Collection: Prizes must be collected in person by the registered team leader or individual participant.
Collection by another person is allowed only with prior written authorisation from the winning individual or team leader.
iii. Prize Limitation: Each team or individual participant is eligible for only one fundraising prize.
iv. Prize Announcement: Details of the prizes will be announced at a later date.
v. Rights Reserved: The organiser reserves the right to replace any prize with another of equivalent value without prior notice.
Goal
$250,000
Fundraising Target
Goal
$250,000
Fundraising Target
from participants and corporate sponsors
from participants and corporate sponsors
Donations made to this campaign will be matched 60% by the
Singapore Government under the Enhanced Fund-Raising Programme.
How to Participate
1. Register for event
Share your profile with your friends & family and explain reason you are raising funds.
Raise at least $60 to qualify for the leaderboard!
Take part actively and track your progress with the STRAVA App.
5. Earn achievements
Who We Help
Making a Difference for Vulnerable and Isolated Seniors
When Auntie Yong* first joined the Jiale sessions at HOPE Centre, she kept mostly to herself. She was often tired, withdrawn, and distant — her clothes carrying the faint odour of neglect that comes from living alone and forgotten. Few knew the hardship behind her quiet demeanor.
A home visit by BCCS staff revealed the painful truth. Her flat was in a dire state — hallways blocked with clutter, furniture falling apart, ceiling leaking, and lights barely working. There was no bed to rest on, no phone line to reach out for help — only piles of expired food and silence.
It took months of patient befriending before Auntie Yong finally opened her heart to us. Bit by bit, we helped her rebuild her home and her confidence. Today, she has more well-lit space, a proper mattress to sleep on, and weekly fresh fruits and vegetables supply. Most importantly, she has rediscovered joy — attending Jiale gatherings with a smile that speaks of dignity restored and kindness received.
Every week, despite her frail frame and unsteady steps, Auntie Wong* makes her slow journey to HOPE Centre. It isn’t easy — but she never misses a session. Here, in the laughter and gentle chatter of our active-aging activities, she finds more than exercise for the mind — she finds warmth, friendship, and the comforting sense that she belongs.
Your Giving Makes Transformations Like This Possible
With your help, more seniors like Auntie Yong and Auntie Wong can step out from loneliness and live again with warmth, safety, and hope.
Give today. Your support helps keep our doors open and our programmes running for lonely seniors to
continue to find comfort, connection, and hope and dignity in their golden years.
*Alias names are used to shield the identity of our senior beneficiaries.